Updates

International ID for Author Rights and protection Intellectual Property

Updates

Why Publish Your Article in IJSURP

36572
Manuscript
submission

9855
Public Research
Papers

26.94
Acceptance
Ratio

100
Articles from over
100 Countries

Factors influencing customer loyalty

Authore(s) : Alia Abd el Jawad el CHEIKH IBRAHIM || Phd. International Politics & English Business

Volume : (78), Issue : 741, January - 2019

Abstract : This article will discuss the customer satisfaction, the five factors that affect the customer satisfaction, how to measure the satisfaction of a customer, and the importance of the customer satisfaction. Moreover, it will discuss the customer loyalty, the factors that affect the customer loyalty, how to measure the loyalty of a customer and the importance of the customer loyalty. Thus once the satisfaction of the customer and his loyalty are reached, the organization achieved its success.

Keywords :Factors , influencing , customer, loyalty.

Article: Download PDF Journal DOI : 2564 | 789

Cite This Article:

Factors influencing customer loyalty

Vol.I (78), Issue.I 741


Article No : 1547


Number of Downloads : 115


References :
Deep. (2017, May 6). Factor affecting customer behavior. Retrieved from http://www.yourarticlelibrary.com/marketing/consumer-behavior/factors-affecting-consumer-behaviour-with-diagram/48599 Deng. (2015). Head of the concierge department. Guangzhou: The Ritz-Carlton Hotel Company. EIPA. (2017). European Institute of Publication Administration. Retrieved from http://www.eipa.eu/en/projects/show/&tid=18. Fornell, Johnson, Anderson, Cha... More
Deep. (2017, May 6). Factor affecting customer behavior. Retrieved from http://www.yourarticlelibrary.com/marketing/consumer-behavior/factors-affecting-consumer-behaviour-with-diagram/48599 Deng. (2015). Head of the concierge department. Guangzhou: The Ritz-Carlton Hotel Company. EIPA. (2017). European Institute of Publication Administration. Retrieved from http://www.eipa.eu/en/projects/show/&tid=18. Fornell, Johnson, Anderson, Cha & Bryant. (2011). The American Customer Satisfaction Index: Nature, purpose, and findings. Journal of Marketing. Gremler & Brown. (2013). The Loyalty Ripple Effect: Appreciating the full value of customers. International Journal of Service Industry Management, 10(3), 271-280. Griffin. (2012). Customer Loyalty: How to earn it how to keep it. United States of America: Jossey Bass. Grigoroudis & Siskos. (2010). Customer Satisfaction Evaluation: Methods for measuring and implementing service quality. Crete: Technical University of Crete. Hague & Hague. (2016). Customer Satisfaction Survey: The customer experience through the customer’s eyes. London: Cogent Publication. Hill, Brierley & MacDougall. (2011). How to measure customer satisfaction? . USA: Gower Publishing Ltd. Hill, Roche & Allen. (2012). Customer Satisfaction: The customer experience through the customer’s eyes. London: Cogent Publishing Ltd. ISO. (2011). American National Standards Institute/International Organization for Standardization/American Society of Quality. nasa. Retrieved from https://prod.nais.nasa.gov/eps/eps_data/122687-OTHER-001-001.pdf ISO. (2017, May 10). ISO Update. Retrieved from http://isoupdate.com/registrar/international-standards-authority-inc/. Kotler & Keller. (2016). Marketing management 12e. Upper Saddle River: Pearson Education Inc. Lovelock & Wright. (2014). Principles of Service Marketing and Management. New Jersey: Prentice Hall. McDonald & Keen. (2013). The eProcess Edge: Creating customer value & business in the internet era. United States of America: The McGraw-Hill Companies. NBRI. (2017, June 7). National Business Research Institution. Retrieved from https://www.nbrii.com/ Oliver. (2010). Whence consumer loyalty. Journal of Marketing, 33-44. Oliver. (2010). Whence consumer loyalty. Journal of Marketing, 63, 33-44. Rebekah & Sharyn. (2014). Customer satisfaction should not be only goa. Journal of Services Marketing, 514-523. Rosenberg & Czepiel. (2017). A marketing approach customer retention. Journal of Consumer Marketing. SSRS. (2016, June 9). SSRS research. Retrieved from http://ssrs.com/wp-content/uploads/2016/06/Customer-Satisfaction-SSRS-2016-Copy.pdf Tao. (2014). Customer Relationship management based on Increasing Customer Satisfaction. International Journal of Business and Social Science, 5(5), 256-263. Thomas & Tobe. (2013, August 6). Anticipate: Knowing What Customers Need Before They Do. Retrieved from http://site.ebrary.com/lib/samk/home.action. Wilson. (2010). An integrated approach. Marketing research. Zeithaml & Bitner. (2013). Services Marketing - Integrating Customers Focus across the Firm (third edition ed.). Boston: McGraw-Hill.... Less


WordPress Lightbox Plugin