A STUDY ON CUSTOMER SATISFACTION ON THE SALES AT ARINGNAR ANNA SUGARS, THANJAVUR
T.ANANTHAN || Final year MBAPeriyar Maniammai Universityanjavur.
Volume : (3), Issue : 211, January - 2019
Abstract : esalesforce can be both a rich source of market intelligence and a key vehicle for implementing marketing strategy historically in many organisations. the sales function operated in tactical isolation from marketing strategy increasinglycompanies are exploring the advantages of integrating sales with marketing an approach which has been positively linked with improvementsin business performance this study explores a speciﬁc aspect of the connection between sales and marketing integration and better performance.
Keywords :Sales strategy marketing strategy sugar industry consumer industry.