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A STUDY ON THE ROLE OF MARKETING STRATEGY IN CUSTOMER PURCHASE DECISION WITH REFERENCE TO ARASU BAJAJ IN KUMBAKONAM REGION

Authore(s) : C.SATHESH KUMAR || Final year MBAPeriyar Maniammai Universityanjavur.

Volume : (3), Issue : 211, January - 2019

Abstract : A study of the intelligence and capable of modern marketing policies is a process which involves formulation and implementation of the major  goals and initiatives  taken  by a company's top management , Actually  modern marketing policies is about identifying the customer needs and understanding their sense depending upon our products. Also the modern marketing policies focused on competitor's activities to develop our business growth effectively compare with others.   In many marketing departments, the limited market intelligence leveraged for the segmentation, targeting, and positioning process is based on static information. So that here we have started our study and  analysis of the strength of marketing policies to find the efficiency of sales and  customer needs towards of product marketing.e  sample consisted of 120 people during  the survey. It has been  survived with the customers who have  spread in and around Kumbakonam to obtain the reliable data.

Keywords :Modern marketing  policy, customer post sales, feedback and response.

Article: Download PDF Journal DOI : 2017/2364

Cite This Article:

MARKETING STRATEGY IN CUSTOMER PURCHASE DECISION WITH REFERENCE

Vol.I (3), Issue.I 211


Article No : 10038


Number of Downloads : 102


References :
Baker, Michael - e Strategic Marketing Plan Audit 2008. Homburg, - Marketing Management - A Contemporary Perspective (1st ed.), London. Aaker - David Strategic Market Management.
  1. Baker, Michael - e Strategic Marketing Plan Audit 2008.
  2. Homburg, - Marketing Management - A Contemporary Perspective (1st ed.), London.
  3. Aaker - David Strategic Market Management.
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