A STUDY ON THE ROLE OF MARKETING STRATEGY IN CUSTOMER PURCHASE DECISION WITH REFERENCE TO ARASU BAJAJ IN KUMBAKONAM REGION
C.SATHESH KUMAR || Final year MBAPeriyar Maniammai Universityanjavur.
Volume : (3), Issue : 211, January - 2019
Abstract : A study of the intelligence and capable of modern marketing policies is a process which involves formulation and implementation of the major goals and initiatives taken by a company's top management , Actually modern marketing policies is about identifying the customer needs and understanding their sense depending upon our products. Also the modern marketing policies focused on competitor's activities to develop our business growth eﬀectively compare with others. In many marketing departments, the limited market intelligence leveraged for the segmentation, targeting, and positioning process is based on static information. So that here we have started our study and analysis of the strength of marketing policies to ﬁnd the eﬃciency of sales and customer needs towards of product marketing.e sample consisted of 120 people during the survey. It has been survived with the customers who have spread in and around Kumbakonam to obtain the reliable data.
Keywords :Modern marketing policy, customer post sales, feedback and response.
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MARKETING STRATEGY IN CUSTOMER PURCHASE DECISION WITH REFERENCE
Article No : 10038
Number of Downloads : 102
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