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Customer Relationship Management on Customer Satisfaction

Authore(s) : DR.K.VANITHA || Asst. Prof & HeadDepartment of EducationPeriyar Maniammai UniversityThanjavur.

Volume : (3), Issue : 211, January - 2019

Abstract : Customer Relationship Management (CRM), also referred to as Relationship Marketing, is heralded by some marketing academics and practitioners as the new paradigm of marketing. However, despite the intense growth in the adoption of CRM practices by organizations all over the world and the widely accepted conceptual underpinnings of CRM strategy, conflicting opinions and increased pessimism about the effectiveness of CRM strategy abound the marketing literature. To this effect, scholars have called for more rigorous studies to establish the usefulness of CRM as a strategic orientation.

Keywords :Customer, Strategy, Marketing, Life Cycle.

Article: Download PDF Journal DOI : 2017/2364

Cite This Article:

Management on Customer Satisfaction

Vol.I (3), Issue.I 211


Article No : 10042


Number of Downloads : 101


References :
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  2.  Anderson, D. R., Sweeney, D. J and Williams, T. A (2003). Modern Business Statistics, 5th Ed. Ohio: Southern-Western (Thompson Learning).
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