A STUDY OF CUSTOMER RETENTION IN ARIGNAR ANNA SUGARS, THANJAVUR.

Authore(s) : A.VINOTH RAMESH || Final year MBAPeriyar Maniammai Universityanjavur.

Volume : (3), Issue : 211, January - 2019

Abstract : Many companies have initiated projects to improve on customer orientation and plan the implementation of customer relationship management (CRM) systems.  Among  the  desired benefits  are  increased customer satisfaction and retention by providing personalized products and value added  services. Although the potentials of CRM are obvious only a few successful CRM implementations are known in practice. is article describes the results of a cross-industry benchmarking project  in which 120 companies participated. e results show that there is no 'unique' CRM project and that successful implementations are rarely technical projects. From the research six critical success factors for CRM projects emerged: step wise evolution, straightforward implementation and long term project, organizational redesign, integrated system architecture of standard components, change management, and top management support. e six successful practice companies show examples of how these critical success factors are applied.

Article: Download PDF Journal DOI : 2017/2364

Cite This Article:

Article No : 10029

Number of Downloads : 100

References :

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