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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage
Authore(s) : Ranjit Thind || MANAGEMENT RESEARCHER
Volume : (11), Issue : 605, January - 2017
Abstract : Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage features a wide range of strategic theory and con- cepts, which are explained and applied to contemporary fashion cases and scenarios. In doing so, the book provides an excellent balance between aca- demic concepts and industry insights. Many fashion business books concen- trate on one at the expense of the other. However, in this text Ranjit Thind does both, having applied many years of international management experi- ence to provide thoughtful analysis and practical direction for readers. It is ideal for final-year undergraduate and postgraduate students, together with anyone working in the fashion industry who wants an understanding of winning strategic thinking.
Keywords :Strategic,, Fashion , Management: ,Concepts, Models and Competitive Advantage
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Introduction The business of fashion is at an inflection point as rapidly evolving tech- nologies, geopolitical stresses and changing consumers are all disrupting traditional business models and adding great complexity to decision-making.
Vol.I (11), Issue.I 605