A Study on Digital Marketing and Its Impact

Authore(s) : BIJIL M VARGHESE MELVINBIJI MAMMEN ROSHANCHANDY VARGHESE CATHOLICATE COLLEGEPATHANAMTHITTA KERALA

Volume : v(8), Issue : 6, May - 2018

Abstract : India is quickest growing massive economy within the world, it still popularly called the country of villages. Digital promoting trade in India may be a booming career nowadays. During a country with a zoom economy, it's expected to possess a awfully high vital growth in Digital promoting career . Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both  customers  and  marketers.  We  scrutinize  the  result  of digital marketing on the base of firm’s sales. 100 respondents  opinion are collected to get the clear picture about the present study.

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Article No : 784

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References :

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[1] Chaffey D, E-business & e-Commerce ManagementStrategy, Implementation and Practice Pearson Education, Paris, 2011, 72-79 [2] Chaffey D & Smith P, E-Marketing Excellence: Planning and Optimizing Your Digital Marketing, Routledge. Fourth Edition, 2008, 580-593 [3] Waghmare GT, E-Commerce, A Business Review and Future Prospects in Indian Business. Internet, Marketing in India. Indian Streams Research Journal, 2(5), 2012, 1- [4] Gangeshwer DK, E-Commerce or Internet Marketing: A Business Review from Indian Context”, International Journal of - and e- Service, Science and Technology, 6(6), 2013, 187-192. [5] Vishal Midha, Article- Impact of Consumer Empowerment on Online Trust: An Examination Across Genders, Elsevier International Journal, 12(3), 2012, 198-205.   [6] International Journal of Marketing Studies, 3(1), 2011, 128-139.... Less