Factors influencing customer loyalty

Volume : (78), Issue : 741, January - 2019

Abstract : This article will discuss the customer satisfaction, the five factors that affect the customer satisfaction, how to measure the satisfaction of a customer, and the importance of the customer satisfaction. Moreover, it will discuss the customer loyalty, the factors that affect the customer loyalty, how to measure the loyalty of a customer and the importance of the customer loyalty. Thus once the satisfaction of the customer and his loyalty are reached, the organization achieved its success.

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Article No : 1547

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