Brand Awareness of Coffee Vending Machines in Erode District, Tamil Nadu

Volume : (3), Issue : 211, January - 2019

Abstract : This comprehensive market study was undertaken to measure the brand awareness among a sample of consumers for the coffee vending machines. It also incorporates the consumer attitudes and behavior regarding the purchase of coffee from vending machines. It aims at the degree of favorable and unfavorable attitude; the consumer may have on the brands. The qualities of final beverage from the vending machines of the brands were also incorporated in the study. This study covers both primary and secondary data; the primary data is collected from 100 respondents and secondary data from various published reports. The collected data is analyzed through the percentage analysis, factor analysis and appropriate charts. The results of the study stresses that improvement is needed to bring awareness of coffee vending machines in Erode District.

Article: Download PDF Journal DOI : 2017/2364

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Article No : 10023

Number of Downloads : 101

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