An Impact of Emergence of Close Nexus Between Indian Politics and Media on Indian Democracy-An Evaluation

Authore(s) : Dr. Lavudya Thirupathi & Dr. Aangothu Shanker Kumar & Dr. Kunuru Bhaskar ||| Reseacher

Volume : 9, Issue : 3, March - 2021

Abstract : The current trend in Indian politics is examined in this article, especially how the media electoral process has increased political abuse of the election process for their narrow aims. This article also studies the extent of government advertising in India's most popular weekly newspapers, as well as how advertising influences editorial content development. It shows how political parties sacrifice ideas, ethics, and morality that were once associated with them to win elections. It has further reinforced primal values. They are oblivious to the fact that they have a larger national responsibility in this process. It examines how the media has enabled political parties to reach big audiences and inform them about critical issues such as policies and elections. The media, in theory, should be seen as a facilitator of democracy, with better-educated citizens resulting in a more democratic society. The media has been a more active player in politics in recent years, and the strong relationship that exists between politicians and journalists has become a threat to Indian democracy. However, concerns such as media involvement in governance, corporate involvement in politics, and, most importantly, the use of money, muscle power, and the criminalization of politics must all be addressed.

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