IMPACT OF MACHINE LEARNING IN DECISION MAKING OF BUSINESS: A CONCEPTUAL STUDY

Volume : V(4), Issue : 07, August - 2022

Abstract : In this article we specify the integration of machine learning with artificial intelligence, deep learning, big data and data mining. we also discuss how efficiently machine learning is implemented in satisfying the needs of customers by the companies. Companies have managed to fully automate the process of monitoring employees and their progress to track the overall productivity and morale of the company. Along with this, ML applications have made it easier than ever to be able to predict emerging trends and potential investments in the respective industries. This helps to accurately guide the process of business analytics and business decision making for the betterment of the company. Multiple jobs have been created for the automation and accurate maintenance of this feature including data engineers, business analysts, etc. Machine learning has proven to be extremely effective from a decision-making of business model

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