The Importance of Media Literacy in Development Communication

Authore(s) : Dr. Visweswara Rao. Chenamallu || Associate Professor of EnglishRaghu Institute of Technology

Volume : (14), Issue : 905, September - 2022

Abstract : Development communication is used as an instrument to assess opportunities and risks in various fields such as economic, politics, science, agriculture, environment, education, and other fields. It is also used for filling the gap between various fields and sections. It helps initiate prerequisite actions to bring change, betterment, and development in society. Thus, it, directly and indirectly, helps bring expected results. Development communication plays a distinguished role in human development all over the world. In this modern and technological era, development communication extensively uses technology and technological devices and it enters every walk of human life and it plays a key role in the betterment of human life and progress. Development communication spreads information, supports, and advocates various possibilities that are useful get developed. It propagates all sorts of information and opportunities for the well-being of humanity and sustainable development. It transmits information through various channels such as radio, broadcasting, film, communication research, and multimedia studies, TV, YouTube, various social networks, and through print and electronic media. Since the inception of development communication, media plays an unfailing role in transmitting development communication to its receivers. Thus, media literacy gains a prominent position in the success of development communication. This paper focuses on investigating the role and implications of media literacy in development communication.

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References :

Andreasen, A. R., & Herzberg, B. “Social Marketing Applied to Economic Reforms”. Social Marketing Quarterly, 2005, 11(2), 3-17. Bassette, Guy. People, Land, and Water: Participatory Development Communication for Natural Resource Management. London: Earthscan and the International Development Research Centre. 2006. Hasa. What  is  the  Difference  Between  Information  Literacy  and  Media  Literacy.EPEDIAA,  ... More

1. Andreasen, A. R., & Herzberg, B. “Social Marketing Applied to Economic Reforms”. Social Marketing Quarterly, 2005, 11(2), 3-17.

2. Bassette, Guy. People, Land, and Water: Participatory Development Communication for Natural Resource Management. London: Earthscan and the International Development Research Centre. 2006.
3. Hasa. What  is  the  Difference  Between  Information  Literacy  and  Media  Literacy.EPEDIAA,    https://pediaa.com/what-is-the-difference-between-information-literacy-and- media-literacy/,  Accessed: 14-09-2021

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