The Role of Modern Technology in Developing Strategic Planning within Media Institutions: An Applied Study on Al-Manar and LBCI Television

Authore(s) : Misbah Khalil KHALIL | PhD Researcher
Business Administration - Jinan University - Lebanon

Volume : (78), Issue : 02 | SEP 2025, September - 2025

Abstract :

This study examines the role of modern technology in enhancing strategic planning within Lebanese media institutions, with a focus on Al-Manar and LBCI. Drawing on quantitative data from 100 employees and supported by comparative analysis, the findings demonstrate that digital tools significantly improve both the efficiency and flexibility of planning, while also strengthening institutional competitiveness. Yet the results highlight a marked disparity: LBCI has achieved deeper integration of advanced platforms and data-driven systems, whereas Al-Manar remains constrained by financial and political limitations. The study concludes that technology should be understood not as an operational accessory but as a strategic necessity for media organizations seeking resilience and sustainable growth.

Article: Download PDF Journal DOI : 2025-EJ-45872

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Article No : 205/789

Number of Downloads : 128

References :

International Registration and Peer Review Statement This article has been registered under the international publication identification system with the number:IPR No. 2025-IJSURP-48975 The research forms part of a doctoral thesis submitted at Jinan University, Lebanon, and has undergone a rigorous double-blind peer review conducted by the Scientific Committee of the International Journal of Scientific and University Research Publication... More

International Registration and Peer Review Statement

This article has been registered under the international publication identification system with the number:
IPR No. 2025-IJSURP-48975

The research forms part of a doctoral thesis submitted at Jinan University, Lebanon, and has undergone a rigorous double-blind peer review conducted by the Scientific Committee of the International Journal of Scientific and University Research Publication (IJSURP ©). The review process was chaired by  Professor Jean Nawaf Matar, ensuring that the study meets international standards of scholarly accuracy, originality, and methodological integrity.

For further information, or to request data and clarifications regarding this article, readers are invited to contact the corresponding author at:
misbah.khalil@ijsurp.com

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