
The Five Elements of Satisfaction Measurement Models
Authore(s) : Alia Abd el Jawad el CHEIKH IBRAHIM || Phd. International Politics & English Business.
Volume : (3), Issue : 211, January - 2019
Abstract : This article will discuss the customer satisfaction, the five factors that affect the customer satisfaction, how to measure the satisfaction of a customer, and the importance of the customer satisfaction. Moreover, it will discuss the customer loyalty, the factors that affect the customer loyalty, how to measure the loyalty of a customer and the importance of the customer loyalty. Thus once the satisfaction of the customer and his loyalty are reached, the organization achieved its success.
Keywords :The Five Elements , Satisfaction Measurement, Models,will discuss, the customer satisfaction.
Article: Download PDF Journal DOI : 2018/2364
Cite This Article:
Elements of Satisfaction Measurement
Vol.I (3), Issue.I 211
Article No : 10010
Number of Downloads : 100
References :
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Deng. (2015). Head of the concierge department. Guangzhou: The Ritz-Carlton Hotel Company.
EIPA. (2017). European Institute of Publication Administration. Retrieved from http://www.eipa.eu/en/projects/show/&tid=18.
Fornell, Johnson, Anderson,... More
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- Deng. (2015). Head of the concierge department. Guangzhou: The Ritz-Carlton Hotel Company.
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- Hague & Hague. (2016). Customer Satisfaction Survey: The customer experience through the customer’s eyes. London: Cogent Publication.
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- McDonald & Keen. (2013). The eProcess Edge: Creating customer value & business in the internet era. United States of America: The McGraw-Hill Companies.
- NBRI. (2017, June 7). National Business Research Institution. Retrieved from https://www.nbrii.com/
- Oliver. (2010). Whence consumer loyalty. Journal of Marketing, 33-44.
- Oliver. (2010). Whence consumer loyalty. Journal of Marketing, 63, 33-44.
- Rebekah & Sharyn. (2014). Customer satisfaction should not be only goa. Journal of Services Marketing, 514-523.
- Rosenberg & Czepiel. (2017). A marketing approach customer retention. Journal of Consumer Marketing.
- SSRS. (2016, June 9). SSRS research. Retrieved from http://ssrs.com/wp-content/uploads/2016/06/Customer-Satisfaction-SSRS-2016-Copy.pdf
- Tao. (2014). Customer Relationship management based on Increasing Customer Satisfaction. International Journal of Business and Social Science, 5(5), 256-263.
- Thomas & Tobe. (2013, August 6). Anticipate: Knowing What Customers Need Before They Do. Retrieved from http://site.ebrary.com/lib/samk/home.action.
- Wilson. (2010). An integrated approach. Marketing research.
- Zeithaml & Bitner. (2013). Services Marketing - Integrating Customers Focus across the Firm (third edition ed.). Boston: McGraw-Hill.
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- Deep. (2017, May 6). Factor affecting customer behavior. Retrieved from http://www.yourarticlelibrary.com/marketing/consumer-behavior/factors-affecting-consumer-behaviour-with-diagram/48599
- Deng. (2015). Head of the concierge department. Guangzhou: The Ritz-Carlton Hotel Company.
- EIPA. (2017). European Institute of Publication Administration. Retrieved from http://www.eipa.eu/en/projects/show/&tid=18.
- Fornell, Johnson, Anderson, Cha & Bryant. (2011). The American Customer Satisfaction Index: Nature, purpose, and findings. Journal of Marketing.
- Gremler & Brown. (2013). The Loyalty Ripple Effect: Appreciating the full value of customers. International Journal of Service Industry Management, 10(3), 271-280.
- Griffin. (2012). Customer Loyalty: How to earn it how to keep it. United States of America: Jossey Bass.
- Grigoroudis & Siskos. (2010). Customer Satisfaction Evaluation: Methods for measuring and implementing service quality. Crete: Technical University of Crete.
- Hague & Hague. (2016). Customer Satisfaction Survey: The customer experience through the customer’s eyes. London: Cogent Publication.
- Hill, Brierley & MacDougall. (2011). How to measure customer satisfaction? . USA: Gower Publishing Ltd.
- Hill, Roche & Allen. (2012). Customer Satisfaction: The customer experience through the customer’s eyes. London: Cogent Publishing Ltd.
- ISO. (2011). American National Standards Institute/International Organization for Standardization/American Society of Quality. nasa. Retrieved from https://prod.nais.nasa.gov/eps/eps_data/122687-OTHER-001-001.pdf
- ISO. (2017, May 10). ISO Update. Retrieved from http://isoupdate.com/registrar/international-standards-authority-inc/.
- Kotler & Keller. (2016). Marketing management 12e. Upper Saddle River: Pearson Education Inc.
- Lovelock & Wright. (2014). Principles of Service Marketing and Management. New Jersey: Prentice Hall.
- McDonald & Keen. (2013). The eProcess Edge: Creating customer value & business in the internet era. United States of America: The McGraw-Hill Companies.
- NBRI. (2017, June 7). National Business Research Institution. Retrieved from https://www.nbrii.com/
- Oliver. (2010). Whence consumer loyalty. Journal of Marketing, 33-44.
- Oliver. (2010). Whence consumer loyalty. Journal of Marketing, 63, 33-44.
- Rebekah & Sharyn. (2014). Customer satisfaction should not be only goa. Journal of Services Marketing, 514-523.
- Rosenberg & Czepiel. (2017). A marketing approach customer retention. Journal of Consumer Marketing.
- SSRS. (2016, June 9). SSRS research. Retrieved from http://ssrs.com/wp-content/uploads/2016/06/Customer-Satisfaction-SSRS-2016-Copy.pdf
- Tao. (2014). Customer Relationship management based on Increasing Customer Satisfaction. International Journal of Business and Social Science, 5(5), 256-263.
- Thomas & Tobe. (2013, August 6). Anticipate: Knowing What Customers Need Before They Do. Retrieved from http://site.ebrary.com/lib/samk/home.action.
- Wilson. (2010). An integrated approach. Marketing research.
- Zeithaml & Bitner. (2013). Services Marketing - Integrating Customers Focus across the Firm (third edition ed.). Boston: McGraw-Hill.