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IMPACT OF MACHINE LEARNING IN DECISION MAKING OF BUSINESS: A CONCEPTUAL STUDY

Authore(s) : SIDHARTH SOMAN -DIVYASHREE U- SARAVANAN. R

Volume : v(10), Issue : 07, September - 2022

Abstract : In this article we specify the  integration of machine learning with artificial intelligence, deep learning, big data and data mining. we also discuss how efficiently machine learning   is implemented  in  satisfying  the  needs  of  customers  by  the  companies.  Companies  have managed to fully automate the process of monitoring employees and their progress to track the overall productivity and morale of the company. Along with this, ML applications have made it easier than ever to be able to predict emerging trends and potential investments in the respective industries. This helps to accurately guide the process of business analytics and business decision making for the betterment of the company. Multiple jobs have been created for the automation and accurate maintenance of this feature including data engineers, business  analysts,  etc.  Machine  learning  has  proven  to  be  extremely  effective  from  a decision-making of business model

Keywords :Artificial intelligence; Data mining; Deep learning; Natural language processing

Article: Download PDF Journal DOI : 302

Cite This Article:

IMPACT OF MACHINE LEARNING IN DECISION MAKING OF BUSINESS: A CONCEPTUAL STUDY

Vol.I v(10), Issue.I 07


Article No : 2145


Number of Downloads : 101


References :
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[1]  Singh,  A.,  Ganapathysubramanian,  B.,  Singh,  A.  K.,  &  Sarkar,  S.  (2016).  Machine learning   for   high-throughput   stress   phenotyping   in   plants. Trends   in   plant science, 21(2), 110-124. [2] Bose, I., & Mahapatra, R. K. (2001). Business data mining—a machine learning perspective. Information & management, 39(3), 211-225. [3] Reshi, Y. S., & Khan, R. A. (2014). Creating business intelligence through machine learning: An Effective business decision making tool. In Information and Knowledge Management (Vol. 4, No. 1, pp. 65-75). [4]  Apte,  C.  (2010,  January).  The  role  of  machine  learning  in  business  optimization.In ICML. [5] Syam, N., & Sharma, A. (2018). Waiting for a sales renaissance in the fourth industrial revolution:  Machine  learning  and  artificial  intelligence  in  sales  research  and practice. Industrial marketing management, 69, 135-146. [6] Soni, N., Sharma, E. K., Singh, N., & Kapoor, A. (2019). Impact of artificial intelligence on  businesses:  from  research,  innovation,  market  deployment  to  future  shifts  in business models. arXiv preprint arXiv:1905.02092. [7] Wang, C., Akella, R., Ramachandran, S., & Hinnant, D. (2011, March). Knowledge extraction  and  reuse  within"  smart"  service  centers.  In 2011  Annual  SRII  Global Conference (pp. 163-176). IEEE. [8] Najafabadi, M. M., Villanustre, F., Khoshgoftaar, T. M., Seliya, N., Wald, R., & Muharemagic,  E.  (2015).  Deep  learning  applications  and  challenges  in  big  data analytics. Journal of big data, 2(1), 121 FOR MORE DETAILS ABOUT ARTICLE : http://ijsurp.com/2022/09/impact-of-machine-learning-in-decision-making-of-business-a-conceptual-study/?id=7799  ... Less


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