A Study on Digital Marketing and its Impact on Consumer Buying Behaviour

Authore(s) : Kowsalya KR || Madras Christian CollegeTambaramIndia

Volume : (9), Issue : (1), January - 2018

Abstract : The study significantly revels the concept of digital marketing that is marketing through various digital platforms like mobile phone application and other similar forms. It also focuses on the impact created by the same with regard to the consumers buying decision. However, the study also covers the its reach among the consumers.

Article: Download PDF Journal DOI : 120/325

Cite This Article:

Article No : 10224

Number of Downloads : 107

References :

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[1] Sathya, (2015) Digital Marketing [Online] Available at: URLhttps://www.ijsr.net [2] Stephen, (2015) Digital Marketing [Online] Available at: URLhttp://eureka.sbs.ox.ac.uk [3] Yasmeen, Tasmeen, Fatema, (2015) Digital Marketing [Online] Available at: URLhttps://researchleap.com [4] Ahmed, (2016) Digital Marketing [Online] Available at: URLhttp://dspace.bracu.ac.bd [5] Jeevan, (2015) Digital Marketing [Online] Available at: URL https://poseidon01.ssrn.com [6] Kaushik, (2016) Digital Marketing [Online] Available at: URLhttps://www.researchgate.net [7] Dar, Lakha, (2018) Digital Marketing [Online] Available at: URLhttp://ijesc.org [8] Kamal, (2016) Digital Marketing [Online] Available at: URLhttps://www.researchgate.net [9] Nizar, Janathanan, (2018) Digital Marketing [Online] Available at: URLhttp://ijrmbs.com [10] Sivashankaran, (2017) Digital Marketing [Online] Available at: URLhttps://repository.up.ac.za [11] Reddy, (2016) Digital Marketing [Online] Available at: URL http://www.ijirst.org [12] Mahalakshmi, Ranjit, (2016) Digital Marketing [Online] Available at: URL www.ijirst.org [13] Chowdhury, Siddique, (2017) Digital Marketing [Online] Available at: URL [14] www.dspace.bracu.ac. [15] https://www.ijsr.net/call.php  ... Less