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Rural Communication

Authore(s) : Dr Satish Kumar Thalladi

Volume : v(9), Issue : 2, March - 2018

Abstract :

Keywords :Opinion leaders, Two-Step flow of communication, Interpersonal communication, Group communication, Mass Media, Traditional Media and Bureau of Outreach and Communication.  

Article: Download PDF Journal DOI : 302

Cite This Article:

Rural Communication

Vol.I v(9), Issue.I 2


Article No : 21049


Number of Downloads : 100


References :
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  2. Apte, M.  (1978).  Traditional  Forms  of  Mass  Media  in  Maharashtra.  Mass  Culture
Language and Art in India, Bombay:Popular Prakashan Private Ltd.
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Dryden press Inc. 4.Dey, P.K. (1993). Perspectives in Mass Communication. Ludhiana:Kalyani Publishers. 5.Dinampo, E.L. (1991). Utilization of Indigenous Communication Media for Agriculture and   Natural   Resources   Technology   Transfer.   Agricultural   Economics   and   Rural Sociology, Abstract, 1714:33:1. 6.Dubey,V.K., and Bishnoi, Indira.(2008). Extension Education and Communication. New Delhi: New Age International Publishers. 7.Framework for Effective Rural Communication and Development (2006). FAO, UN and GTZ (GmBH) 8.Ghurye, G.S. (1957). Caste and Class in India. Mumbai:Popular Book Deport. Klapper,J. T. (1960). The Effects of Mass Communication,Glencoe. Illiniois: Free Press. 9.Kroeber, A.L. (1948). Caste in Encyclopedia of Social Sciences, Vol.3. New York: The Macmillan Company. 10.Lazarsfeld, Paul., Berelson, Bernard., and Gaudet, Hazel., (1948). The People’s Choice. New York: Columbia University Press. 11.Murthy, J.S. (1994). National Communication Policy and Folk Media for Development. Communicator, Jan. - March; 32-33. 12.Obinne, C.P. (1997). Disseminating Agricultural Information to Rural People Integrating Indigenous Knowledge and Communication. Adult Education and Development No. (48), 237-244, 5-ref. 13.Ray,  G.L.  (1996).  “Extension  Communication  and  Management”.  Ludhiana:  Kalyani Publishers. 14.Ramanathan,  S.,  and  Srinivasan,  V.  (1988).  Effectiveness  of  Traditional  Media  in Agricultural  communication,  Indian  Journal  of  Extension.     Educ.  Vol.  XXIC  No. (1&2),The Macmillan Company. 15.Rogers,E.M. (1995). Diffusion of Innovation. New York: The Free Press. 16.Sasireha,   S.   (1995).   Contribution   of   Traditional   Media   in   Creating   Awareness. Communicator, July-September, pp. 29-31. 17.Saxena, R.P. (1993). Rural Communication Problems and Perspectives. Communicator, Jan.-March , pp. 22-25. 18.Singh,   K.   N.   (1989).   “Recent   Researches   in   Agricultural   Communication”.   in “Communication and Indian Agriculture” edited by Ronald E. Ostman, New Delhi: Sage Publications. 19.Wang, G.H. (1988). Indigenous Communication Systems in Research and Development. Journal of Extn. Systems, 4: 2, 75-86, BLDSC, 13 ref.... Less


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