A Study on Challenges of Green Marketing: Present Scenario

Authore(s) : PALLAVI.G.S || Assistant ProfessorDepartment of CommercePooja Bhagavat Memorial Mahajana P G CentreMysoreKarnataka 570016.

Volume : (3), Issue : 211, January - 2019

Abstract : As people become more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address peoples "new" concerns. Green Marketing has created revolution since few years in the market. Attempts are made by business organizations to be in line with environment friendly products to attract customers. This paper is an attempt to study the basic concepts and ideas behind green marketing, importance of green marketing and the challenges which are associated with different aspects of green marketing in the present scenario.

Article: Download PDF Journal DOI : 2017/2364

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Article No : 10030

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References :

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