Updates

International ID for Author Rights and protection Intellectual Property

[rev_slider alias="main-slider"]

Updates

Why Publish Your Article in IJSURP

36572
Manuscript
submission

9855
Public Research
Papers

26.94
Acceptance
Ratio

100
Articles from over
100 Countries

A Study on Customer Preference Towards Advertising

Authore(s) : B.LOGESWARI PG || StudentDepartment of Management StudiesPeriyar Maniammai UniversityThanjavur.

Volume : (3), Issue : 211, January - 2019

Abstract :  Advertising is a way of communication to convince the customer for making purchase or service and delivery information to the viewers. This study is on customer preference towards advertising. For this research we have chosen 50 respondents in and around Thanjavur city through a structured questionnaire. The data collected from 50 respondents have been analyzed using percentage analysis. The findings were interpreted on the basis of results arrived out of the analysis.

Keywords :Advertisement, Customer Preference, Product, Purchase Decision.

Article: Download PDF Journal DOI : 2017/2364

Cite This Article:

Customer Preference Towards Advertising

Vol.I (3), Issue.I 211


Article No : 10033


Number of Downloads : 102


References :
http://www.palgrave-journals.com/dbm/journal/v18/n4/full/dbm201133a.htm. file:///C:/Users/logu/Downloads/ijrcm-1-IJRCM-1_vol-4_2013_issue-5_May-art-07.pdf. http://en.wikipedia.org/wiki/Marketing_management. 4http://en.wikipedia.org/wiki/Television_advertisement. http://www.publishyourarticles.net/knowledge-hub/business-studies/advertising.htm. http://indianresearchjournals.com/pdf/APJM- MR/2013/February/13.pdf. ... More


WordPress Lightbox Plugin