
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT AT LAKSHMI FORD, THANJAVUR
Authore(s) : JONATHAN JOB || Final year MBAPeriyar Maniammai Universityanjavur.
Volume : (3), Issue : 211, January - 2019
Abstract : is paper is a study on the efficiency of post sales activity at Lakshmi Ford, anjavur. is study aims at finding various aspects of the post sales service provided and suggest the organization findings, which they could improve furthermore. is is a descriptive research which is used to describe characteristics of a population or phenomenon being studied. It addresses the "what" question (what are the characteristics of the population or situation being studied?). is study contains specific recommendations for managers to improve their post-sales service. 84 samples were chosen by Convenient Sampling method for this study and the data were analysed through Simple Percentage Analysis and Chi-Square Test.
Keywords :Post Sales Activity, CRM, Ford, anjavur.
Article: Download PDF Journal DOI : 2017/2364
Cite This Article:
CUSTOMER RELATIONSHIP MANAGEMENT AT LAKSHMI FORD, THANJAVUR
Vol.I (3), Issue.I 211
Article No : 10035
Number of Downloads : 100
References :
http://link.springer.com/article/10.1007/s10551-012-1470-8 |
http://www.abstract.xlibx.com/a-other/129238-1-managing-after-sales-services- strategies-and-interfirmrelation.php.
- http://link.springer.com/article/10.1007/s10551-012-1470-8 |
- http://www.abstract.xlibx.com/a-other/129238-1-managing-after-sales-services- strategies-and-interfirmrelation.php.
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- http://link.springer.com/article/10.1007/s10551-012-1470-8 |
- http://www.abstract.xlibx.com/a-other/129238-1-managing-after-sales-services- strategies-and-interfirmrelation.php.