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A Study On Customer Satisfaction Towards Tvs Scooty In Thanjavur District Of Tamilnadu

Authore(s) : Dr. M. K. DURGAMANI || Asst. Prof.Department of Commerce & Mgt. Studies,SASTRA University SRCKumbakonam 612 001,Tamil Nadu.

Volume : (3), Issue : 211, January - 2019

Abstract : Due to increasing urbanization, inadequate transportation in developing cities and urban areas two wheelers as a product has travelled a long way from a luxury product to essential product. Thanjavur district with its rich educational heritage, tourist spots, law order situation excellent climate, culture, connectivity to rest of India, excellent educational infrastructure has become a preferred destination for the study. This study is conducted in Thanjavur district with a sample size of 105 customers.

Keywords :Brand preference, Customer satisfaction, expectation, TVS Scooty, Two- wheeler.

Article: Download PDF Journal DOI : 2017/2364

Cite This Article:

Customer Satisfaction Towards Tvs Scooty

Vol.I (3), Issue.I 211


Article No : 10020


Number of Downloads : 105


References :
Agarwal. P.K, Marketing Management, An Indian Perspective, Pragati Prakashan publishers. (2009) | Philip Kotlar, Marketing Management, Pearson Education. (2005) | Ravilochanan.P, Marketing Management, Margham publishers. (2006) | B a j a j . R ,(1986),”Two wheelers-Marketing Forces Takeover” Journal of Marketing Research, Vol.42. | Maheskumar. S, Automobiles Speeding A head, Facts for you, January, (2011) | Kartikeya Batra... More
  1. Agarwal. P.K, Marketing Management, An Indian Perspective, Pragati Prakashan publishers. (2009) |
  2. Philip Kotlar, Marketing Management, Pearson Education. (2005) |
  3. Ravilochanan.P, Marketing Management, Margham publishers. (2006) |
  4. B a j a j . R ,(1986),”Two wheelers-Marketing Forces Takeover” Journal of Marketing Research, Vol.42. |
  5. Maheskumar. S, Automobiles Speeding A head, Facts for you, January, (2011) |
  6. Kartikeya Batra (2010) Two wheeler industry business and management. |
  7. www.tvs2wheeler.com | 8.www.tvs.com | 9.www. gaudi.com |
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