A Study On Customer Satisfaction Towards Tvs Scooty In Thanjavur District Of Tamilnadu

Authore(s) : Dr. M. K. DURGAMANI || Asst. Prof.Department of Commerce & Mgt. Studies,SASTRA University SRCKumbakonam 612 001,Tamil Nadu.

Volume : (3), Issue : 211, January - 2019

Abstract : Due to increasing urbanization, inadequate transportation in developing cities and urban areas two wheelers as a product has travelled a long way from a luxury product to essential product. Thanjavur district with its rich educational heritage, tourist spots, law order situation excellent climate, culture, connectivity to rest of India, excellent educational infrastructure has become a preferred destination for the study. This study is conducted in Thanjavur district with a sample size of 105 customers.

Article: Download PDF Journal DOI : 2017/2364

Cite This Article:

Article No : 10020

Number of Downloads : 105

References :

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1. Agarwal. P.K, Marketing Management, An Indian Perspective, Pragati Prakashan publishers. (2009) |
2. Philip Kotlar, Marketing Management, Pearson Education. (2005) |
3. Ravilochanan.P, Marketing Management, Margham publishers. (2006) |
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7. www.tvs2wheeler.com | 8.www.tvs.com | 9.www. gaudi.com |

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