A Study On Customer Satisfaction Towards Tvs Scooty In Thanjavur District Of Tamilnadu

Volume : (3), Issue : 211, January - 2019

Abstract : Due to increasing urbanization, inadequate transportation in developing cities and urban areas two wheelers as a product has travelled a long way from a luxury product to essential product. Thanjavur district with its rich educational heritage, tourist spots, law order situation excellent climate, culture, connectivity to rest of India, excellent educational infrastructure has become a preferred destination for the study. This study is conducted in Thanjavur district with a sample size of 105 customers.

Article: Download PDF Journal DOI : 2017/2364

Cite This Article:

Article No : 10020

Number of Downloads : 105

References :

1. Agarwal. P.K, Marketing Management, An Indian Perspective, Pragati Prakashan publishers. (2009) |
2. Philip Kotlar, Marketing Management, Pearson Education. (2005) |
3. Ravilochanan.P, Marketing Management, Margham publishers. (2006) |
4. B a j a j . R ,(1986),”Two wheelers-Marketing Forces Takeover” Journal of Marketing Research, Vol.42. |
5. Maheskumar. S, Automobiles Speeding A head, Facts for you, January, (2011) |
6. Kartikeya Batra (2010) Two wheeler industry business and management. |
7. www.tvs2wheeler.com | 8.www.tvs.com | 9.www. gaudi.com |