A STUDY TO IDENTIFY THE EXPECTATION AND PERCEPTION BETWEEN FORD AND NISSAN, PASSENGER CAR BUYERS IN THANJAVUR DISTRICT
Dr.K.V.R.RAJANDRAN || Associate ProfessorDepartment of management studiesPeriyar Maniammai Universityanjavur.
Volume : (3), Issue : 211, January - 2019
Abstract : is paper is a study on the comparative analysis between Ford and Nissan Passenger car at anjavur. e main reason to do this study is to understand which car brands the people of Tanjore prefer based on various features and factors provided two leading automobile companies Ford & Nissan. e Comparative Study between Ford, Nissan passenger car. e Project report entitled “Comparative Study between Ford & Nissan passenger car with special Reference to Lakshmi Ford in anjavur District”. e study starts with an introduction of the Comparative Study, Review of literature; objectives are set out for the study. Research methodology, date analysis and interpretation ﬁnding and suggestions on the study follow. e response given by 76 customers were analyzed and interpreted using Percentage Analysis.
Keywords :Comparative study, Comparative study between cars, Automobile Industry, Ford, Nissan.
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NISSAN, PASSENGER CAR BUYERS IN THANJAVUR DISTRICT
Article No : 10040
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