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THE EFFECT OF REMOTE WORK ON MARKETING PERFORMANCE: EVIDENCE FROM SAUDI ARABIA
Authore(s) : publisher
Volume : (3), Issue : 15, September - 2020
Abstract : The aim of the research is to test the impact of remote work on marketing performance in private schools in the cities of Abha and Khamis Mushait, and to determine the level of workers’ application of remote work in private schools in the cities of Abha and Khamis Mushait, and to know the level of marketing performance in private schools in the cities of Abha and Khamis Mushait, as well as determining the level of marketing performance in private schools in the cities of Abha and Khamis Mushait. The essential differences with statistical significance between the research variables represented by (remote work and marketing performance) that are due to the variables of gender, age, experience and educational qualification. The researcher used the descriptive analytical method using the electronic questionnaire directed towards the research community represented by all workers in private schools in the city of Abha and Khamis Mushait, whose number is (1942). The questionnaire was distributed to a simple random sample of (320) individuals working in private schools in the cities of Abha and Khamis Mushait in Saudi Arabia, and the sample size was determined based on the tables for determining the size of the sample, which represents 16.5% of the community size and constitutes a high proportion . The statistical methods represented by percentages, arithmetic mean, standard deviation, Pearson correlation, simple regression analysis, analysis of variance and least significant difference test were used. The research concluded with several results, the most important of which are: There is an impact of remote work on marketing performance in private schools in the cities of Abha and Khamis Mushait, and remote work is applied at an average level among workers in private schools in the cities of Abha and Khamis Mushait. The level of marketing performance is also average in private schools in the cities of Abha and Khamis Mushait. The study also concluded that there are no fundamental differences between the average responses of the sample members towards the axes of the study represented in (remote work - marketing performance) due to gender. There are no significant differences between the averages of the respondents' answers towards the axis of the study represented in (remote work) due to the academic qualification. There are no significant differences between the averages of the sample members’ answers towards the study axis represented in (marketing performance) due to years of experience and years of age, but there are substantial differences between the averages of the sample members’ answers towards the study axis of (marketing performance) due to the academic qualification. For the benefit of the study sample with a bachelor's degree. There are also substantial differences between the averages of the sample members’ answers towards the study axis of remote work due to experience, and the differences were in favor of the study sample members with experience (5- less than 10 years). There are also substantial differences between the averages of the sample members’ answers towards the study axis of remote work due to age, and the differences were in favor of the study sample members of the age group (from 30 years to less than 40 years). The researcher recommended several recommendations, the most important of which is that private schools in the city of Khamis Mushait and Abha should pay attention to remote work and provide the necessary capabilities to improve and develop remote work, especially in times of crisis such as the Covid-19 pandemic, and because of its great impact on marketing performance.
Keywords :Keywords: Remote work, marketing performance, private schools, Saudi Arabia.
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Introduction Background of the study Technological progress and the communications and information revolution have contributed to the adoption of electronic applications in various fields of work, and the Corona epidemic has imposed on countries and institutions in general and especially in adopting technology applications and working remotely in response to the laws and government […]
Vol.I (3), Issue.I 15